Dating chanel no 5

19 Feb

Chanel's initial marketing strategy was to generate buzz around her new fragrance by hosting a promotional event. 5 was in her rue Cambon boutique in the fifth month of the year, on the fifth day of the month: . Chanel's friend Misia Sert exclaimed: "It was like a winning lottery ticket." "Parfums Chanel" was the corporate entity established in 1924 to run the production, marketing and distribution of the fragrance business. 5 from beyond her boutiques to the rest of the world.

For Chanel, the number five was especially esteemed as signifying the pure embodiment of a thing, its spirit, its mystic meaning.

The price point and container size were developed to appeal to a broader customer base.

It represented an aspirational purchase, to appease the desire for a taste of exclusivity in those who found the cost of the larger bottle prohibitive.

Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a fragrance with modern innovations: "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck." Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat.

Her bottle would be "pure transparency ..invisible bottle." It is generally considered that the bottle design was inspired by the rectangular beveled lines of the Charvet toiletry bottles, which, outfitted in a leather traveling case, were favored by her lover, Arthur "Boy" Capel.